There’s no sitting still when your mission is improving lives. That’s why Goodwill never stops rethinking, reimagining and retooling our work from customer experience to operations to career services delivery. Momentum makes a difference.

Fiscal year 2024 was another year of striving for improvement. The results of our efforts over the past year speak for themselves. The success of Second Story, an exploratory retail initiative built on the success of a back-of-the-house equipment upgrade. The popularity of Auten’s Loft, a new boutique shopping experience with the power to attract foot traffic and boost sales. The groundwork placed for a relaunched Career Services program with updated facilities — where South Carolinians can soon access 20+ training programs in five career pathways — and a fresh online experience. New e-cycling and glass recycling programs that convert waste electronics into retail sales and divert recyclable resources headed to landfills.

In 2024, we measurably advanced the Goodwill experience for those we serve, including our team members. Here’s a look at how we brought more Goodwill to All in 2024.